Facial Recognition Coming to Las Vegas Casino Slots and Beyond

A tech company wants to implement facial recognition in America’s slot machines, with this trend aligning itself with a shift towards tech solutions such as cashless payments in the land-based sector Image Source: Shutterstock.com

Xallienthas developed facial recognition technology that is ready to incorporate into slot machines, allowing casinos to boost their operations, improve resilience & compliance, and offer both businesses and players better experiences across the board.

Forget about Eye in the Sky – Your Slot Machine Is Watching You

The company also believes that it can offer real-time tracking of nearly 100% of the players who are targeted by the casino. The idea, though, rests on a commercial foundation – boost revenue for land-based properties by allowing them to better understand the preferences and needs of their customers.

The tech is specifically tailored for casinos to track high-value and high-paying customers, allowing them to better understand consumer behavior and for pit bosses to incentivize such big-time spenders as they would normally VIP clientele.

Xallient VP of product, Mallika Patel, is confident that this is a product that land-based properties would be interested in, and possibly lead to a mass-adoption of the tech.

“If a casino can rate all uncarded play and convert the most profitable non-members into members, just think about how the gross gaming revenue can increase,”Patel explained. Better yet, the product is going to be easy to implement and not have a huge cost for companies that can continue to pay for maintenance and tweaks.

Xallient uses quality but cheap chips that allow it to run its software unperturbed while providing maximum value and uptime. “All the hard work is being done on the camera itself. We fit this AI tech into the cameras on extremely low-cost chipsets,”Patel added.

It’s Not About Boosting Revenue – It’s About Player Experience

This type of facial recognition could be used for other purposes, too, although Xallient is keen on ensuring that it boosts consumer experience first and foremost. Thanks to the facial recognition software, guests and VIP clientele could migrate freely to designated hotel rooms and lobbies, though.

Furthermore, the technology could be used to apply and grant access to specific perks that patrons have won and automate the entire process. How successful Xallient’s tech would be in practicality remains to be seen.